HIGHLIGHTS OF PAST PROJECTS

Data Mining

Online Banking Customers Market Profiling
Profiled online banking customers for a major mid-west bank to identify characteristics of users of online banking services. The major dataset had 200,000 records of online transactions with supporting datasets on customer demographics. The results were used to design a new online banking service and plan future research.

Medical Data Mining for New Product Positioning
Analyzed a large dataset (5.2 million records) of physicians and their prescription writing history for a pharmaceutical research company. The results were used to position a new drug with the physicians.

Health Insurance Classification and Regression Tree Development
Built a classification tree for segmenting participants in a health insurance program for a large national health insurance provider. The results were used to segment the market for new insurance programs.

Econometric Modeling

Database Demand Elasticity Estimation
Built a demand model for database access and estimated the demand elasticities for a large database company. The results were used to develop a new strategic pricing schedule for database access and information retrieval.

Forecasting

Jewelry Sales and Revenue Forecasts
Built a forecasting model and sytem of jewelry sales and revenue by SKU's used for managing new product introductions and merchanize purchasing. The data was collected through an online survey and supplemented with client-provided data on historical sales.

Market Research

Jewelry Market Survey Analysis
Designed a web-based survey of the jewelry gemstone market for an internationally recognized jewelry manufacturer. The analysis of the survey results was used to in the position and price of precision cut gemstone jewelry pieces in the US market.

New Jewelry Product Conjoint Study
Designed a web-based conjoint study for a new jewelry concept. The resulting analysis was used in planning market penetration.

Medical Survey Analysis/Customer Satisfaction
Analyzed survey results to determine satisfaction with a blood disorder medication.

Salary Survey Analysis
Analyzed a survey of engineers’ salaries for use in a nationally published engineering magazine.

Medical Equipment Attribute Importance Analysis
Analyzed attribute importances from a survey of medical equipment users. The results were used to develop market positioning statements as well as to enhance the product.

Software Conjoint Design and Estimation
Designed and estimated a conjoint study of corporate governance software. An extensive report on the findings was written.

Software Pair Comparisons
Designed and built an estimation procedure for studying pairs of attributes for a new software product.

Customer Satisfaction Analysis
Analyzed customer satisfaction results for a nationally based gas distributor.

Library User Segmentation
Segmented the market for users and non-users of a major northern public library.

Veterinarian Market Segmentation
Segmented market of vets for a promotional campaign.

Online-newspaper Reader Segmentation
Segmented readers of an online newspaper for a major northeastern newspaper.

K - 12: Student Assessment Trend Analysis
Analyzed trends in student assessment test data (TerraNova) and prepared an extensive report for two charter schools in New Jersey. The results were used in the schools' annual reports to the Boards of Education and in correspondence with stakeholders.

College & Universities: Tuition Revenue Simulation Model
Built a large tuition revenue simulation model for the evening division of a major northeastern university. The results of the study enabled academic officials to assess various tuition level changes on enrollment and revenue as well as the effects of tuition and academic program changes of major competitor schools. A simulator was built in Excel for the “what-if” scenario analyses. The data was collected through an online survey and supplemented by school-provided data on enrollment and competitor schools.