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Methodology & Benefits


The Pricing Lab

A Better, Quantitative Way to Research, Test, and Make Pricing Decisions

How to price your product or service is the most-important decision in your marketing mix
As a pricing analysis, advisory, and statistical-modeling company, Data Analytics Corp. presents an effective and powerful quantitative research service to help you make that decision: The Pricing Lab. Superior to spreadsheets, crosstabs, and qualitative research, The Pricing Lab delivers actionable pricing information you can immediately use for real-time pricing analysis and fine-tuning.

Our unique data gathering and analytics approach will dramatically impact how your business, whether B2B or B2C, makes price decisions that lead your customers, current and potential, to choose your product over the competition. Most businesses merely record and react to price data. However, armed with The Pricing Lab’s analytical power, you will be able to establish a sophisticated, proactive, and informed pricing-management system that benefits from:

  • Tighter price bands
  • Higher pocket prices
  • More-competitive prices

Our laboratory approach allows you to pre-test price segmentation, strategies, and price points prior to market implementation. The Pricing Lab:

  • Develops price and demand models
  • Tests pricing strategies
  • Develops price segmentations
  • Estimates price elasticities to develop your optimal pricing formula
  • Builds pricing simulators to test pricing options

The Pricing Lab delivers efficient, measurable, and effective intelligence and actionable results to help you with your pricing decisions. The Pricing Lab can also collect and interpret pricing data including street prices, competitor prices, and price perceptions.

Your Business Will Benefit From The Pricing Lab


  • Overall Sales through Better Market Pricing
  • Customer Base, Satisfaction and Retention by Meeting Consumer Expectations
  • ROI through Ongoing Price Optimization

Optimize Pricing:

  • Payment Options and Other Terms & Conditions
  • Price Points
  • Promotions
  • Segmentation

Measure and Assess:

  • Competitive Prices
  • Current Prices
  • Customer Pricing Satisfaction
  • Price Distributions
  • Price Perceptions
  • Price Responsiveness

Develop and Enhance:

  • Bundles
  • Discounts
  • Payment Options
  • Price Points
  • Promotional Pieces
  • Segmentation
  • Strategies
  • Trial Offers

The Pricing Lab goes beyond a cult of surveys, tabs, and static pie/bar charts and moves beyond basic market research to researching the market with more sophisticated, dynamic analysis tools.

Please call us at (609) 936-8999 to discuss how The Pricing Lab can serve as your expert pricing consultant based on unique, original research techniques.